The majority of the National Association of Realtors’ members are either self-employed or work for a small business. NAR supported Small Business Health Plan legislation during the 109th Congress to help increase access to affordable healthcare for millions of Americans.
We created a print, online and radio campaign in the DC market targeting members of Congress and high-level staff. During the Congressional recess,
we expanded the campaign to the members’ home states and districts, ensuring NAR remained on Congress’ radar.
We’ve also worked on a host of issues that affect Realtors, homeowners and the housing industry.
General Motors
We are assisting GM in identifying strategic opportunities to connect with key audiences as part of a major corporate reputation initiative. With a
focus on the overall GM brand, we’ve assisted in major press initiatives organized around the “turn around” message. We put consumers
in the drivers’ seat with a contest that challenged college students to create a Superbowl ad for a new Chevy car. The winning ad, for the Chevy
HHR, aired during Superbowl XLI. We’ve helped to organize and execute a national tour of the Chevy Volt, designed to increase public exposure to
one of GM’s most exciting initiatives. In addition, we produced an internal video used in advance of the UAW negotiations in 2007.
The Humane Society of the United States
When the Canadian government again began subsidizing the massive commercial seal hunt, the HSUS sought to put a stop to the largest slaughter of marine
mammals in the world with their ProtectSeals Campaign.
We produced and placed television, radio, online and outdoor advertising campaigns across the United States and Canada. These campaigns are targeted to reach the general public, Hollywood, the food community, the Canadian government, and corporations.
We have also been involved in other statewide and national campaigns to confront animal cruelty.
American Public Power Association
In 1999, the American Public Power Association (APPA) came to Fenn Communications Group to help them create a comprehensive grass-roots campaign to
help get their message out.
To help the APPA refine their message, we created a 38-page toolkit that walked their members step-by-step through the process of effectively communicating with their community members, local governments, and U.S. Senators and Representatives. From a preprogrammed PowerPoint presentation to sample op-ed articles and sample stump speeches, we helped the APPA successfully communicate their message.
Anti-Asbestos Coalition
In January, 2000, a bid to deny asbestos victims compensation was moving rapidly through Congress. It was boosted by a multi-million dollar ad campaign and an army of DC lobbyists, hired by the asbestos industry. A coalition of asbestos victims, trial lawyers, and environmentalists was formed and turned to us for help.
We designed a series of advertisements to highlight the asbestos crisis in Libby, Montana to cover the Asbestos Bailout Bill. We placed our ads on TV
stations across Montana, Minnesota, and Washington, DC, and succeeded in getting earned coverage on 20/20, CNN and in TIME.
Purdue Pharma
Each month over 4 million Americans abuse or misuse prescription drugs.
Purdue Pharma, a leading manufacturer of revolutionary pain medications, took the lead in responding to the national public health problem of prescription drug abuse. They developed a ten point program to combat Rx drug abuse and worked across the nation to organize communities to tackle this problem head-on.
Our work for Purdue Pharma was selected as the best Public Service Ad Campaign of 2005 by PRNews and won a prestigious Telly Award.
