Every one of these stories developed into a corporate crisis literally overnight. Company identities and global images, after years of careful crafting and development, were placed in severe jeopardy with potential losses in the billions. In every instance, issues were just as important as image - and corporate response to the issues made the critical difference.
Some of these companies responded better than others.
All of these companies needed immediate crisis advertising and communications help.
As a political media firm, Fenn Communications Group specializes in quick-turnaround during corporate crisis situations - when top-quality response advertisements must be on the air at saturation levels within 24 hours.
No one does this better than a political media firm.
- We don't have the bureaucracy of a traditional advertising firm.
- We do have the capability of top-notch writing and fast production at a moment's notice. Issue-oriented media without the usual time-delay.
- We understand the subtle nuances of issue advertising, as well as that of image development and maintenance.
- We have produced hundreds of television advertisements on a time-sensitive basis.
When corporations must respond to a crisis, Fenn Communications Group is prepared
to fulfill a new component to crisis management - that of working with the public
relations agency and the corporate leadership to develop immediate response
advertising that dovetails with existing image and message.
